Simple, Honest Pricing
There are two things you can buy from us: a website and a system. Buy either one on its own, or both.
Both are a one-time build with a deposit you can see up front. Keeping either one running is an optional monthly plan — one plan per thing you own, never a fee per seat.
Which One Do You Need?
Pick the sentence that sounds most like your week.
What You Can Buy
Neither one requires the other. Most clients start with one and add the other later.
A Website
Your storefront.
How people find you, size you up, and get in touch. It works on the phone they are already holding.
- Buy it when
- People cannot find you, or what they find does not make them call.
- One-time build
- Starter $500 · Growth $2,500 · Full Suite quoted
- Keeping it running
- Care from $149/mo — optional
You own the code on final payment.
A System
Your back office.
One custom application that solves one named problem in how your business runs — a booking flow, a client record, a follow-up engine. Not a website. Not a platform full of modules you will never open.
- Buy it when
- The enquiries arrive but the work runs on a notebook, a group chat, and your memory.
- One-time build
- One Workflow from $1,500 · Full System from $3,500
- Keeping it running
- Run from $299/mo — required, it is how we keep it alive
Licensed while on a plan. Buyout available: build fee + 12× your monthly.
Track One — Websites
One-time price, locked deposit, and you own the code on final payment.
Single-page site, brand-aligned
$250 deposit to start · balance at delivery
- One custom-coded landing page
- Mobile-first, WCAG accessible
- Contact form wired to your inbox
- Logo placement & brand colors applied
- Basic on-page SEO & meta tags
- Delivered in ~7 days
Full multi-page website
$1,000 deposit to start · balance at launch
- 5–7 custom-coded pages
- Mobile-first, fast, accessible
- Contact + booking forms
- Google Business Profile setup
- Foundational SEO + sitemap
- Brand colors, typography, logo system
- 30 days of post-launch support
- Delivered in 3–4 weeks
Both tracks together, plus marketing
Scoped on a discovery call
- Everything in Growth, plus:
- One or more Systems, built and operated
- Full brand book + collateral suite
- Event production support
- Ongoing Care and Systems plan included
Track Two — Systems
One custom application that solves one named problem in how your business runs — a booking flow, a client record, a follow-up engine. Not a website. Not a platform full of modules you will never open.
Two sizes, depending on how much of the problem you want solved at once. See how a System gets built →
One leak, closed. The smallest thing worth building.
$750 deposit to start · balance at delivery
- A call about where your week actually jams
- One workflow, end to end
- Your brand and your words for things
- Email reminders set up with you
- Delivered in ~2 weeks
The whole problem, not one corner of it.
$1,500 deposit to start · balance at delivery
- Everything in One Workflow, plus:
- Several connected workflows
- The records you already keep, brought across
- Wired into tools you already pay for
- A test bank of 20–30 of your real records, with the right answers
- We sit with you the first time you use it for real
- Delivered in 3–5 weeks
Not Sure Which You Need?
People increasingly ask an assistant instead of a search engine, and get back a short list with no link to click. This is a one-time check of whether you are on that list, and what is keeping you off it.
It is not a website and not a System — it is the thing that tells you which one you need.
Where you show up when someone asks an AI instead of a search engine.
One-time · no plan attached · scoped on the call
- Ten buyer questions, agreed with you
- What the assistants answer today, captured
- Your structured data and entity trail, audited
- The sources they cite instead of you
- A ranked fix list with a cost against each line
- Delivered in ~1 week
Two Things We Do Once
Not a website, not a System, not a subscription. Each is a fixed price for a fixed piece of work, and what we hand over is yours to keep, edit and reuse without us.
The way you do the job, written down once — so the next hire does it your way.
One-time · no plan attached · yours to keep
- One recorded session — you do the job, we capture it
- The written procedure for that job, in your words
- A field checklist your crew ticks off on site
- A handbook page hosted on your site
- A self-scoring quiz, so you know they read it
- Yours to keep and edit · delivered in ~1 week
Government work you already qualify for, and the paperwork that keeps you out of it.
One-time · no plan attached · US federal and state
- Your registrations cleaned up on the portals that apply to you
- The codes you should actually be listed under
- A one-page capability statement, designed
- Three past-performance write-ups
- A capability page hosted on your site
- Documentation only — we do not advise on eligibility, certify, or file on your behalf
Keep It Running
One monthly plan per thing you own. Each ladder includes everything in the tier before it.
For a website — Care
Optional. Your site works whether or not you take one.
Your site stays up, safe, and current.
Billed monthly · $1,490/yr prepaid
- Hosting, backups & security updates
- Uptime monitoring
- 1 content update per month
- Email support
Everything in Care, plus a hand each month.
Billed monthly · $1,990/yr prepaid
- Everything in Care
- Up to 1 hour of changes per month
- Bug fixes & minor edits
- Monthly performance report
We watch everything and keep a hand on it.
Billed monthly · $5,000/yr prepaid
- Everything in Care+
- Up to 2 hours of changes per month
- SEO monitoring & monthly recommendations
- Google Business Profile monitoring
- Review monitoring & alerts
- Priority response
For a system — Run, Grow, Own
Required. A System is hosted, watched and changed by us — that is what the monthly is.
The system runs, reliably.
On a system we built · $2,990/yr prepaid
- Hosting, backups & monitoring
- Break-fix support
- Security & dependency updates
- Email support
The system runs and gets better.
On a system we built · $7,990/yr prepaid
- Everything in Run
- Automated reminders managed for you
- Monthly performance report
- Up to 4 hours of changes per month
- Every change graded against your test bank before it ships
- Care for a site we built, included
We run it like it is ours.
On a system we built · $14,990/yr prepaid
- Everything in Grow
- Priority response
- Quarterly strategy session
- First in line for new capabilities
Everything Else, Priced
The things that usually turn up as a surprise on someone else’s invoice.
Prepaid annually, that is $1,490/yr for Care and $2,990/yr for Run. Paid-ad budgets are passed through at cost; management is charged on top and disclosed before anything runs.
Compare Everything
The website tiers side by side, and where a System sits against them.
| What you get | Starter $500 | Growth $2,500 | Full Suite | A System from $1,500 |
|---|---|---|---|---|
| Website pages | 1 landing page | 5–7 pages | Unlimited + portal | — add a website alongside |
| Custom software | — | — | Included | This is the whole product |
| Runs your operations | — | — | Bookings, records, follow-ups | Bookings, records, follow-ups |
| Branding | Brand colors applied | Logo + typography system | Full brand book + collateral | Matches your existing brand |
| Marketing | On-page SEO | GBP + foundational SEO | Ads + email/SMS + social | — |
| Forms & integrations | Contact form | Contact + booking | Full CRM / API integrations | Wired to tools you already pay for |
| Proven on your own records | — | — | Test bank + graded changes | Test bank on a Full System build |
| Mobile-first & accessible | ✓ | ✓ | ✓ | ✓ |
| Delivery timeline | ~7 days | 3–4 weeks | Scoped on call | ~2 weeks, or 3–5 for a Full System |
| Deposit to start | $250 | $1,000 | Set at scoping | $750 or $1,500 |
| Monthly plan | Care, optional | Care, optional | Included in the retainer | Run, Grow or Own — required |
| Who owns it | You do, on final payment | You do, on final payment | You do, on final payment | Licensed; buy out any time |
| Dedicated account lead | Shared | Yes | Yes | Yes |
Frequently Asked Questions
A website is how people find you and decide to get in touch. If the phone isn't ringing, or people land on your page and leave, that is the website's job.
A system is what happens after they call. One custom application that solves one named problem in how your business runs — a booking flow, a client record, a follow-up engine. Not a website. Not a platform full of modules you will never open. If enquiries arrive fine but the work runs on a notebook and your memory, that is a system.
You can buy either on its own. Most clients get a website first because it is cheaper and faster, then add a system once the volume starts costing them. If you want both at once, that is Full Suite.
Growth ($2,500) is a full 5–7 page website with booking, Google Business Profile setup, foundational SEO, and a brand system (logo + typography + colors). 30 days of post-launch support included.
Full Suite is both tracks together: a Growth-class site, one or more Systems built and operated, and a full brand book. Scoped on a call.
Anything carrying your name gets read by a person before it goes out. Nothing publishes on its own, nothing answers your customers as you, and any system we build for you gets graded against a set of your own real records before it ships. If you'd rather we didn't use drafting tools on your account at all, say so on the call — it changes the timeline, not the answer.
Full System, from $3,500 — Scoped to one problem. Capped at 20 hours of build; anything beyond is quoted first. $1,500 to start.
Then one operating plan from $299/mo. Prepaid annually that is $2,990 for the year, so the smallest realistic first year is $4,490 all in. We tell you the number before any work starts.
Growth: $1,000 to start, balance at launch.
One Workflow: $750. Full System: $1,500. Balance at delivery either way.
Full Suite: Set at scoping, before discovery starts.
Deposits are refundable for 7 days if we haven't started work, then go non-refundable as your project enters production.
Adding the other track later costs the same as buying it today — there is no penalty for starting small, and no discount for committing to something you are not sure about yet.
Care keeps a website we built running — Care ($149/mo), Care+ ($199/mo), and Care Pro ($500/mo). It is optional.
Run, Grow and Own operate a System — Run ($299/mo), Grow ($799/mo), and Own ($1,499/mo). This one is not optional: hosting, monitoring and ongoing changes are what keep a bespoke tool alive.
If you own both: Already have a site we built? On Grow or Own, care for it is included. On Run, add any Care plan at half price.
Any plan can be prepaid annually for two months free.
In numbers, on the Full System build: buying out a system on Run is $7,088, Grow is $13,088, or Own is $21,488. After a buyout the software is yours outright and the monthly stops.
A website is different and simpler: You own the code on final payment. Cancelling Care does not affect that — you can move the site anywhere, and we will hand over what you need to do it.
You can host elsewhere with no penalty. Paid-ad budgets are passed through at cost.
Growth: 3–4 weeks from deposit to launch
One Workflow: about 2 weeks
Full System: 3–5 weeks
Full Suite: scoped on the discovery call; typical engagements run 8–16 weeks for the build, then ongoing retainer.
Timelines depend on how fast you provide content and approvals. We send a written timeline before any work begins.
Ready to start?
Buy a website outright below and we start within 48 hours of your deposit. Systems start with a conversation — thirty minutes, and you keep whatever we work out. We'll tell you which track you need first, and if the honest answer is neither, you'll get that too.